HOT off the press: NY Jewish Week Feature Article: ‘Labshul is the first non shul shul!’

Thrilled to share this great press on Lab/Shul with amazing quotes and support from major leaders in the community:

Experimenting With The Synagogue

Steve Lipman

Storahtelling and its charismatic founder Amichai Lau-Lavie launch the unconventional, nondenominational ‘Lab/Shul.’

About eight years ago, shortly after the avant-garde Storahtelling spiritual theater troupe began offering its own High Holy Days services, Felicia Herman decided to try them out for Rosh HaShanah.

Natan, the philanthropic fund that Herman runs, had supported Storahtelling, and she “was curious. I wanted to see it in person.”

What she saw at the Union Square Ballroom, a rented space, was a hall “packed” with people, founder Amichai Lau-Lavie on the bima singing and talking, “a couple of drummers” and some guitarists accompanying Lau-Lavie’s words, while the text of the High Holy Days prayer book was projected on the wall.

Herman, “not a regular shul-goer,” now goes to Storahtelling for Rosh HaShanah and Yom Kippur most years.

Soon, she’ll be able to worship with Storahtelling all year round if she wants, as Lau-Lavie — now a rabbinical student at the Conservative movement’s Jewish Theological Seminary — and his supporters launch what may be their most ambitious project so far: an experimental Manhattan synagogue called Lab/Shul.
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